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18-HOUR DISPATCH - FREE DELIVERY ON ORDERS OVER €60 - TWO FREE BESTSELLERS ON ORDERS OVER €90 AND €130
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The intimate uncovered

It's time to free up the word on what really matters: life, the real thing!

Bloom Story - It's time to speak out about what really matters: life, the real thing!

Bloom Story

Summer essentials - A COEUR OUVERT #41

Summer essentials - A COEUR OUVERT #41

Summer is here (well, when it decides to show its face for good) and we all know what that means: vacations, sunshine and, above all, packing!
Beyond false beliefs - A COEUR OUVERT #40

Beyond false beliefs - A COEUR OUVERT #40

We've had enough of the misconceptions surrounding our bodies. So today, we're setting the record straight.
Bye Bye - A COEUR OUVERT #39

Bye Bye - A COEUR OUVERT #39

Can you smell it? The spring breeze is showing its face.

Hypersensitivity - A COEUR OUVERT #38

Hypersensitivity - A COEUR OUVERT #38

Have you ever heard of hypersensitivity?

Let's glow - A COEUR OUVERT #37

Let's glow - A COEUR OUVERT #37

What is it? Is it Blue Monday?
Novembre is the new cool

Novembre is the new cool

The leaves have fallen, the days are getting shorter and everything seems to be getting darker. BUT STOOOP!
Long live the boobs

Long live the boobs

Apples, pears, peaches, lemons... No, we're not talking about the latest fashionable food recipe on social networks, but about breasts.
Everyone in a bathing suit

Everyone in a bathing suit

We could almost make this event official at next year's Olympics: the famous swimsuit passage.

Free as Hair

Free as Hair

If magazine tests are to be believed, hair says a lot (or a little) about us. Rumor has it that it's a symbol of our uniqueness and a reflection of our personality.
Je M'Aimeeee 💛

Je M'Aimeeee 💛

I love myself, like a madman, like a soldier, like a movie star. I love myself, a little, a lot, passionately, madly! 🌼 

The night - A COEUR OUVERT #31

The night - A COEUR OUVERT #31

Tell me at night: are all cats really gray? 🧐 When the black curtain comes, the mystery sets in, and then there's you.

I hate Christmas - Bloom #30

I hate Christmas - Bloom #30

Even if the "but what do you mean you don't like it, it's impossible!" imply otherwise, you are not the only one. It even has a name: natalophobia
The invisible pains - Bloom #29

The invisible pains - Bloom #29

Evaluated on a scale of 1 to 10, pain is an unpleasant feeling in our body.
Loving between the lines #28

Loving between the lines #28

What is love? So there, good question! If we look in the dictionary, love is about attachment, passion, seduction, feelings that exceed us and to which we succumb.

No make up Bloom #27

No make up Bloom #27

This morning, in the mirror, you notice those dark circles that persist after a night a little too short, your complexion a little pale at the end of winter...
The thousand faces of Bloom #26

The thousand faces of Bloom #26

Today we celebrate the thousand faces that build us 💛
Together - Bloom #25

Together - Bloom #25

We didn't get it all right this year. We've had to adapt, that's for sure. Thinking positively, of course....
It's Sweet - Bloom #24

It's Sweet - Bloom #24

Rediscovering a forgotten music is sweet....
The Rules - Bloom #23

The Rules - Bloom #23

Sometimes we wait for them impatiently. Why don't they come? Hurry, hurry...
Sometimes we don't even think about it and...
I love you - Bloom #22

I love you - Bloom #22

Why did it sound so harsh? Maybe because saying those two words is like opening the door to your intimacy...
I am not enough

I am not enough

Don't look for what you are missing, look at what you are (you'll see, it changes everything)!
I'm bored! Bloom #20

I'm bored! Bloom #20

So rather than continue to inundate you with ideas to pass the time, we're taking things in stride by reminding you to embrace the time.

It's a match - Bloom #19

It's a match - Bloom #19

And at the same time, the idea of true love has everything to seduce: a life partner with whom to share absolutely everything - affection, intimacy, listening...

Bloom #18 No Rules

Bloom #18 No Rules

Comfortably seated on the bench of your favorite café, you interrupt your quasi-sacred Sunday extra shot latte ritual by letting your ear wander towards the tables next to you.

Are you getting married?! - Bloom #17

Are you getting married?! - Bloom #17

It's there, you weren't expecting it and yet: the call from your best friend who tells you she's getting married. Oh yeah. Oh yeah. OH YEAH!

Late bloomers - Bloom #16

Late bloomers - Bloom #16

Too happy to have bought a stylish paper magazine, you rush to flip through the first pages.

AHHH BUT SLEEP!!! Bloom #15

AHHH BUT SLEEP!!! Bloom #15

Breakup, too much work, too much stress or worries: there are many reasons for insomnia.

Sneeze! - Bloom #14

Sneeze! - Bloom #14

Brrrr... It's freezing! No more bathing suit and summer memories, welcome the night that falls at 5pm and the surprise cold...
Dare Dare - Bloom #13

Dare Dare - Bloom #13

After sunbathing, the back-to-school shower. Subway, work, drinks: the great combo! Yet you ...
Not available - Bloom #12

Not available - Bloom #12

"Mom, mom! I'm bored! It reminds you of something, this sentence that you used to repeat all day long...
Just do it - Bloom #10

Just do it - Bloom #10

"Do you play sports?" Ah the question! The famous one! Often asked by a runner with an ultra healthy lifestyle...

Book shaming - Bloom #9

Book shaming - Bloom #9

THIS IS IT! YOUR SUITCASE IS READY ! Everything is there: your 15 bathing suits ("because you never know"), the good old Kodak ...

Pyj' party ! - Bloom #8

Pyj' party ! - Bloom #8

"Yeah Cam are you free tonight? Nah because right now it's way too hot to go out... I'm at the end of my life!!!

Bra-less - Bloom #7

Bra-less - Bloom #7

Big, big, or very small, pear-shaped, apple-shaped, or indefinable, your breasts are there and then! So why do you sometimes mistreat them? 

Summer body - Bloom #5

Summer body - Bloom #5

This is it, the moment has arrived! You're checking the work calendar and thinking about your next summer vacation...
Masturbation - Bloom #4

Masturbation - Bloom #4

After a busy week, you're waiting for the weekend like the messiah. A little after work ? Yeah, but not too late!
The Contact - Bloom #3

The Contact - Bloom #3

That's it, it's Saturday: finally!!! And since tonight you've got the party planned for a month, you've already thought about what to wear.
Me & I - Bloom #2

Me & I - Bloom #2

Too beautiful this sunbeam which transpierces your tiles... Especially on your hair! That's all it took!

The Journey - Bloom #1

The Journey - Bloom #1

One too many arguments, one too many meetings, one too many drinks, one too many debts, one too many depressions.
The Change - Bloom #0

The Change - Bloom #0

You get up, go to work, get take-out from the local bakery, go home, watch two episodes, finish your book, turn off the light.

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