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FREE SHIPPING ON ORDERS OF €50 OR MORE 🎁 FREE BEST-SELLERS ON ORDERS OF €80 OR MORE AND €130 OR MORE
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The intimate uncovered

It's time to free up the word on what really matters: life, the real thing!

Bloom Story - It's time to speak out about what really matters: life, the real thing!

Bloom Story

Summer essentials - A COEUR OUVERT #41

Summer essentials - A COEUR OUVERT #41

Summer is here (well, when it decides to show its face for good) and we all know what that means: vacations, sunshine and, above all, packing!

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Beyond false beliefs - A COEUR OUVERT #40

Beyond false beliefs - A COEUR OUVERT #40

We've had enough of the misconceptions surrounding our bodies. So today, we're setting the record straight.

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Bye Bye - A COEUR OUVERT #39

Bye Bye - A COEUR OUVERT #39

Can you smell it? The spring breeze is showing its face.

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Hypersensitivity - A COEUR OUVERT #38

Hypersensitivity - A COEUR OUVERT #38

Have you ever heard of hypersensitivity?

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Let's glow - A COEUR OUVERT #37

Let's glow - A COEUR OUVERT #37

What is it? Is it Blue Monday?

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Novembre is the new cool

Novembre is the new cool

The leaves have fallen, the days are getting shorter and everything seems to be getting darker. BUT STOOOP!

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Long live the boobs

Long live the boobs

Apples, pears, peaches, lemons... No, we're not talking about the latest fashionable food recipe on social networks, but about breasts.

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Everyone in a bathing suit

Everyone in a bathing suit

We could almost make this event official at next year's Olympics: the famous swimsuit passage.

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Free as Hair

Free as Hair

According to magazine tests, our hair says a lot (or very little) about us. Rumor has it that it’s a symbol of our uniqueness and a reflection...

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Je M'Aimeeee 💛

Je M'Aimeeee 💛

I love myself, like a madman, like a soldier, like a movie star. I love myself, a little, a lot, passionately, madly! 🌼 

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The night - A COEUR OUVERT #31

The night - A COEUR OUVERT #31

Tell me at night: are all cats really gray? 🧐 When the black curtain comes, the mystery sets in, and then there's you.

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I hate Christmas - Bloom #30

I hate Christmas - Bloom #30

Even if the "but what do you mean you don't like it, it's impossible!" imply otherwise, you are not the only one. It even has a name: natalophobia

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The invisible pains - Bloom #29

The invisible pains - Bloom #29

Evaluated on a scale of 1 to 10, pain is an unpleasant feeling in our body.

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Loving between the lines #28

Loving between the lines #28

What is love? Now that's a good question! If you look it up in the dictionary, love refers to attachment, passion, seduction, feelings that make us...

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No make up Bloom #27

No make up Bloom #27

This morning, in the mirror, you notice those dark circles that persist after a night a little too short, your complexion a little pale at the end of winter...

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The thousand faces of Bloom #26

The thousand faces of Bloom #26

Today we celebrate the thousand faces that build us 💛

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Together - Bloom #25

Together - Bloom #25

We didn't get it all right this year. We've had to adapt, that's for sure. Thinking positively, of course....

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It's Sweet - Bloom #24

It's Sweet - Bloom #24

Rediscovering a forgotten music is sweet....

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The Rules - Bloom #23

The Rules - Bloom #23

Sometimes we wait for them impatiently. Why don't they come? Hurry, hurry... Sometimes we don't even think about it and...

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I love you - Bloom #22

I love you - Bloom #22

Why did it sound so harsh? Maybe because saying those two words is like opening the door to your intimacy...

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I am not enough

I am not enough

Don't look for what you are missing, look at what you are (you'll see, it changes everything)!

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I'm bored! Bloom #20

I'm bored! Bloom #20

So rather than continue to inundate you with ideas to pass the time, we're taking things in stride by reminding you to embrace the time.

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It's a match - Bloom #19

It's a match - Bloom #19

And at the same time, the idea of true love has everything to seduce: a life partner with whom to share absolutely everything - affection, intimacy, listening...

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Bloom #18 No Rules

Bloom #18 No Rules

Comfortably settled into a seat at your favorite café, you interrupt your almost-sacred Sunday ritual of an extra-shot latte, letting your ear drift toward the tables at...

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Are you getting married?! - Bloom #17

Are you getting married?! - Bloom #17

It's there, you weren't expecting it and yet: the call from your best friend who tells you she's getting married. Oh yeah. Oh yeah. OH YEAH!

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Late bloomers - Bloom #16

Late bloomers - Bloom #16

Too happy to have bought a stylish paper magazine, you rush to flip through the first pages.

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AHHH BUT SLEEP!!! Bloom #15

AHHH BUT SLEEP!!! Bloom #15

Breakup, too much work, too much stress or worries: there are many reasons for insomnia.

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Sneeze! - Bloom #14

Sneeze! - Bloom #14

Brrrr... It's freezing! No more bathing suit and summer memories, welcome the night that falls at 5pm and the surprise cold...

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Dare Dare - Bloom #13

Dare Dare - Bloom #13

After sunbathing, the back-to-school shower. Subway, work, drinks: the great combo! Yet you ...

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Not available - Bloom #12

Not available - Bloom #12

"Mom, mom! I'm bored! It reminds you of something, this sentence that you used to repeat all day long...

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Just do it - Bloom #10

Just do it - Bloom #10

"Do you play sports?" Ah the question! The famous one! Often asked by a runner with an ultra healthy lifestyle...

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Book shaming - Bloom #9

Book shaming - Bloom #9

THIS IS IT! YOUR SUITCASE IS READY ! Everything is there: your 15 bathing suits ("because you never know"), the good old Kodak ...

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Pyj' party ! - Bloom #8

Pyj' party ! - Bloom #8

"Yeah Cam are you free tonight? Nah because right now it's way too hot to go out... I'm at the end of my life!!!

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Bra-less - Bloom #7

Bra-less - Bloom #7

Big, big, or very small, pear-shaped, apple-shaped, or indefinable, your breasts are there and then! So why do you sometimes mistreat them? 

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Summer body - Bloom #5

Summer body - Bloom #5

This is it, the moment has arrived! You're checking the work calendar and thinking about your next summer vacation...

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Masturbation - Bloom #4

Masturbation - Bloom #4

After a busy week, you're waiting for the weekend like the messiah. A little after work ? Yeah, but not too late!

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The Contact - Bloom #3

The Contact - Bloom #3

That's it, it's Saturday: finally!!! And since tonight you've got the party planned for a month, you've already thought about what to wear.

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Me & I - Bloom #2

Me & I - Bloom #2

Too beautiful this sunbeam which transpierces your tiles... Especially on your hair! That's all it took!

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The Journey - Bloom #1

The Journey - Bloom #1

One too many arguments, one too many meetings, one too many drinks, one too many debts, one too many depressions.

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The Change - Bloom #0

The Change - Bloom #0

You get up, go to work, get take-out from the local bakery, go home, watch two episodes, finish your book, turn off the light.

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