Est-il adapté à un enfant ?

This product has been developed for adult use. However, there are no contraindications, so it is best to seek the advice of a physician.

Qu'est ce qu'il fait qu'il est si efficace ?

South beaiuty is composed of a cocktail of pre and pro biotics. We've all heard of it, we know mainly the gel cures that we do to regulate the flora, there are also probiotic buffers ... And here it is in a care The pre biotics rebalance and strengthen the flora. The pro biotics relieve and strengthen the microbiome (the good bacteria that protect us) Result: a short formula composed of 99% natural ingredients, excellent on Yuka

Comment hydrater sa vulve avec des soins naturels ?

To fight the general discomfort of the vulva, it is necessary to moisturize the vulva daily. And to take care of this ultra-sensitive area, it is necessary to be attentive to its composition which must absolutely be clean beauty. Nature offers us multiple solutions: Homeopathy, vegetable oils, essential oils and PROBIOTICS. And this is what we have chosen for the effectiveness of South Beauty to moisturize and protect the vulvar mucosa

Comment choisir sa crème pour démangeaison à la vulve ?

The composition of the formula is very important. If it is sometimes difficult to decipher an INCI list, we advise to privilege natural formulas based on hyaluronic acid with soothing and hydrating virtues. It also improves skin elasticity and promotes cell renewal. In the formula of South Beauty, we have associated it with a cocktail of pre and probiotics, anti-infectious which reinforces the microbiome of the skin.

Qu'est ce que c'est la vulve ?

The vulva is composed of all the external female genitalia, that is to say everything that is visible: the labia minora and majora, the clitoris, but also the perineum and the entrance to the vagina. If some women have a complex about the appearance of their vulva - thanks to pornographic movies - you should know that in reality, there are as many vulvas as there are women: small, large, flat, rounded, dark... So there is no such thing as a "normal" vulva or not. What is not normal, on the other hand, is a vulva that is itchy, scratchy, burning, irritated or red. These are signs of an imbalance in your vaginal flora.

Ca veut dire quoi prendre soin de ta vulve?

Intimate comfort is still a taboo subject, yet it concerns nearly half of the world's population... To take care of it, we advise you to clean the area gently and only externally, to banish wipes that are too irritating, to take showers rather than baths, to avoid wearing tight clothes, to avoid keeping wet clothes, to be careful about depilation. To moisturize, soften the skin and strengthen the flora, South Beauty, concentrated in pre- and probiotics, helps avoid periods of dryness and soothes irritation.

Est-il adapté à la vaginose bactérienne ?

South Beauty is not a treatment for infections. It is a cosmetic product intended for the vulva only (external part of the genital apparatus) and not for the vagina and its mucous membrane. It is not a substitute for antibiotic treatment. It will however allow to soothe and moisturize the vulvar mucosa in case of dryness or discomfort.

Déséquilibre de la flore vaginale, ca veut dire quoi ?

It is a set of micro-organisms naturally present in the vaginal cavity. Its composition evolves throughout life and is made up of "good" and "bad" bacteria that live in balance. And each has a role! 🤓 Some, such as lactobacilli, have the mission of protecting against infections by creating a barrier at the vaginal mucosa. If the mucous membranes of the vagina are naturally hydrated thanks to estrogen, it is possible that the vaginal flora becomes unbalanced, leading to a decrease in this lubrication, especially at the vulva. Hormonal changes, medication, aggressive hair removal, sports activities... Sometimes it doesn't take much to cause this imbalance and thus create dryness in the intimate area.

Soothing & protective intimate care South beauty

COMFORT & PROTECTION

Privacy zone

Immediate relief

🐰 Vegan

🌿 Natural

🇫🇷 Formulated in France

✨ Co-created together

Soin intime apaisant & protecteur

South Beauty Body INTIMATE WELL-BEING

4.79/5 - Read the 124 reviews - 30ml

This multi-action intimate care product combines hydration, soothing, and protection for the intimate area.
Its creamy, lightweight gel texture rebalances and strengthens the area, thanks to a blend of prebiotics and probiotics that reinforce the skin’s microbiome (the good bacteria that protect our bodies) and relieve irritation often caused by tight-fitting clothing.

Intimate care that soothes, moisturizes and protects

In addition to being soothing and moisturizing, South Beauty is a great ally that reduces discomfort after sex or exercise, in addition to fighting against the vulvar dryness sometimes caused by hormonal changes.
Designed as an all-in-one care gel for the intimate area, it can also be applied to the anus.

Simple purchase

€23,90

Subscribe Save 10% off

€21,51

Simple purchase

€23,90

Subscribe Save 10% off

€21,51

Apply a small amount to the vulva area and massage until the product is completely absorbed

Occasionally, when you feel the need

Daily, to strengthen the skin’s microbiome and improve comfort in the vulva area

For external use only. Rinse with plenty of lukewarm water in case of tingling or burning.
Close tightly after use.
Store in a cool place.

Can also be used:

- After pregnancy to soothe and repair

To soothe the skin after yeast and urinary tract infections (does not substitute for medical treatment)

- Immediate and long term effect on chronic problems such as vulvodynia

- Before and after sexual intercourse (however, South beauty is not a lubricant. It is applied to the external/vulvar zone or the anus. Its compatibility with condom use has not been tested).

Post waxing, perfect for limiting ingrown hairs

- For men to soothe irritation on the external part of the penis

- On the anus, to soothe irritation and itching

Tested under gynecological supervision.

Excellent 100 /100 on Yuka 🟢

99% of ingredients of natural origin

1% of clean and safe preservatives guarantee the formula durability, quality and feeling

Recycled and Recyclable Tube

Vegan / Formulated in France 🇫🇷 / Co-created with over 4,000 people

A fragrance-free gel texture that moisturizes without feeling sticky or wet.

🐰 Vegan

🌿 Natural

🇫🇷 Formulated in France

✨ Co-created with over 4,000 people

Reviews: 4.79/5 by 124 reviews

Marie: Top-notch, pleasant texture and really relieves irritation! Having vulvar discomforts occurring before and after my period, I tried South Beauty which really soothed me. I really like the texture, which makes it easy to apply locally, and it's fragrance-free, so it's perfectly tolerated. The probiotics help strengthen the vaginal flora, and I sincerely recommend it to all women.

Nawal: Many thanks! I'm prone to cystitis and mycosis, and taking too many medicines has damaged my vaginal flora. It's enough for me to wear jeans to feel some irritation. The effect is immediate when I apply it. I'd never found a clean skin care product that could help me!

Read all reviews

Why it works:

Prebiotic - Alpha-glucan oligosaccharide

FORTIFIE

PLUS

Prebiotic - Brazilian yacon

BALANCE

PLUS

Probiotic - Lactobacillus

REINFORCED

PLUS

Hyaluronic Acid

MOISTURIZES AND SOOTHES

PLUS

See INCI list

From Laura's idea to the product created together

"A gentle, effective product that soothes, moisturizes, and protects the vulva at any time of day."

Who are you Laura?

I had a fairly peaceful childhood in the south of France with my close-knit little family. These days, I spend my life in the world of cinema (I love everything about the art of film—all kinds of movies, productions, and origins…). And I also love to travel : that’s where I draw my inspiration and ideas—it’s a breath of fresh creativity!

Community co-creation

Voting, questionnaires, beta-testing: almost 4,000 people took part in making Laura's idea a reality. After a beta test with 200 people, we fine-tuned the gel texture for a soft, non-wetting finish to meet expectations 100%.

You speak best of it: 4.79/5 & 124+ notice

We answer your questions

How to apply it?

Apply a small amount of the gel to the vulvar area only on the external part (not in the vagina). To mass slightly. To use in occasional application in case of irritation, itching, discomfort, rubbing of too tight clothes, for an immediate relief. We advise a daily application to reinforce the microbiome of the skin and to improve the general comfort of the vulva. A very small quantity is enough to avoid the unpleasant wet effect.

How much should I apply?

A very small amount is enough, a mini hazelnut to be applied by a light massage then to let penetrate.

When can it be used?

South beauty is a complete care multi actions developed to bring appeasement, comfort and protection to the intimate zone. The uses are multiple: Irritations related to the port of too tight clothing, with the sport, moisture. It also relieves all the vulvar pathologies like mycoses, repetitive cystitis and other urinary infections, the vulvogyny. It softens the skin, before and after the sexual intercourse (but is not a lubricant), it fights against the vulvar dryness, it limits the incarnated hairs. It reinforces the flora after the rules, after a pregnancy. It soothes the skin after depilation and for men, irritations on the external part of the penis and on the anus. Best ally of the intimate zone!

Or should it be applied?

On the external part of the vulva / intimate area (not in the vagina). It is also suitable for men on the outside of the penis and on the anus.

Should I massage?

Yes, we recommend applying a small amount to the intimate area and massaging until the product is completely absorbed

Has it been gynecologically tested?

Yes, we have entrusted its formula to a certified organization to test it under gynecological control

What is it that makes it so effective?

South Beauty is composed of a cocktail of pre and pro biotics. We've all heard of it before, we know about the capsules we take to regulate our flora, and there are also probiotic buffers... And this is in a treatment. The pre-biotics rebalance and strengthen the flora. The pro biotics relieve and strengthen the microbiome (the good bacteria that protect us). Result: a short formula composed of 99% natural ingredients, excellent on Yuka

What are probiotics used for?

Probiotics and prebiotics are "good bacteria" that strengthen the skin's microbiome and prevent the proliferation of bad bacteria. Probiotics, despite a name that sounds like Doliprane 2.0, are micro-organisms that support the vaginal flora and help to restore it by guaranteeing its pH. Prebiotics, on the other hand, are a nutritive contribution to the "good bacteria" of the flora to increase their effectiveness: they are able to increase the natural hydration of the intimate area.

Can it be used on the anus?

Yes South beauty will soothe and relieve irritation in this sensitive and fragile area.

Can it be used after pregnancy?

We strongly recommend using South Beauty after pregnancy to soothe, soften and strengthen the flora

Can I use it after my period?

For the same reason as after a pregnancy, South beauty will soothe the area weakened by the use of pads, tampons and strengthen the flora. It can also be used during the menstrual cycle to relieve any discomfort.

Is it a lubricant?

No. South Beauty was designed to be applied on the external part of the vulva and not in the vagina (its compatibility with condom use has not been tested). It is recommended to apply it before and after sexual intercourse to prepare and soften the skin, then to soothe it and avoid itching and possible discomfort.

Is it effective in cases of mycosis or cystitis?

South Beauty is not a care which treats the infections. But its formula concentrated in alleviating, hydrating and protective credits will bring to the intimate zone all that it needs to relieve itchings, irritations, discomfort even burns. It will also reinforce the flora thus limiting the recurrences. But we repeat it, it comes to complete a medical treatment. In case of recurrent vulvar pathologies and urinary infections, it is absolutely necessary to consult a doctor. We also recommend the Vulvae application, created by Paola, which helps all women suffering from these pathologies.

Is it suitable for men who suffer from itching on the penis and anus?

South beauty will soothe and relieve irritations of the male intimate area. It is applied in small quantities on the external part of the penis and the anus by a light massage.

How can I relieve my itchy vulva?

First of all, you have to be careful with the products you use, wash the external area (not the vagina) with a non-irritating product. Dry gently and then apply a small amount of South Beauty to soothe and relieve immediately. Fresh and not wet effect guaranteed. Apply daily until itching disappears. At the same time, avoid wearing clothes that are too tight to limit the friction that causes discomfort. After the sport one changes under clothing by privileging cotton.

What should I do if I have an irritated vulva?

Irritation of the vulva can be caused by hormonal changes, physical activity, heat, but also by ingrown hairs, razor burns and heat from hair removal. Consequences? Redness, itching, dryness, and sometimes even burning and pain. To limit discomfort, we recommend paying special attention to the products we use and the clothes we wear. You can, for example, change your laundry detergent and avoid using fabric softeners that often contain numerous irritants. It is also necessary not to wash too much with foaming products the intimate part. This can damage the vulvar and vaginal flora as well as the pH of the mucous membrane. Applied as soon as the need arises, South beauty will soothe, moisturize and protect the vulvar mucosa.

What to do in case of vulvar dryness?

Vulvar dryness, like vaginal dryness, is characterized by intimate itching, daily discomfort and sometimes even pain during sexual relations. If the vaginal flora regulates itself, the vulvar flora can have more difficulty because it is subject to many external factors such as intimate hygiene products (or not), the washing of our underwear, the material of our panties, sanitary napkins or even the use of medication applied locally. We must be very careful with the products we use, the detergents, the textiles and moisturize the vulvar area. South Beauty has been designed to moisturize, soothe and soften the intimate skin and other sensitive areas, it will primarily help to calm the discomfort in daily life. Based on hyaluronic acid of natural origin, without perfume and formulated not to stick and to leave the soft skin without residual effect, it brings a true daily solution to all those which undergo dryness, and itchings.

Can it be applied after sex?

If sex is supposed to be a source of pleasure, it is not the case for everyone... Some suffer from discomfort, irritation, or even a burning sensation. South beauty is not a lubricant but it will be perfect to soothe the intimate area after sex. While irritation of the vulva after intercourse may be due to a more serious condition, it is most often benign. A dry vagina and vulva exposed to friction during intercourse is bound to lead to discomfort and irritation, even swelling and burning. By providing moisture and strengthening the skin's microbiome, South beauty reduces discomfort and prevents future irritation.

Why choose Pro and Prebiotics for your intimate area?

Antibiotics, inadequate hygiene, stress, sexuality: the bacterial flora of our vagina, which is fragile, can easily be disturbed. Taking pro- and prebiotics makes sense in this case! Pro-biotics, despite a name that sounds like a doliprane 2.0, are micro-organisms that support the bacterial flora of your skin (which can be damaged by hormonal imbalance, antibiotics or inadequate hygiene). Prebiotics, on the other hand, are a nutritive contribution to the "good bacteria" of your flora. With pro- and pre-biotics, the "good bacteria" multiply and prevent the proliferation of bad bacteria. Laura's "South Beauty" project is inspired by this problem and responds with a clean beauty intimate moisturizing, soothing and lubricating care containing pro and pre-biotics!