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18-HOUR DISPATCH - FREE DELIVERY ON ORDERS OVER €60 - TWO FREE BESTSELLERS ON ORDERS OVER €90 AND €130
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Beyond false beliefs - A COEUR OUVERT #40

Beyond false beliefs - A COEUR OUVERT #40

We've had enough of the misconceptions surrounding our bodies. So today, we're setting the record straight.

 

Touching thighs

Ah, the thighs... Generous and round, they were the height of beauty in the 17th century. In those days, plump thighs were not only in the limelight, they were also a symbol of health and fertility.

Fast forward four centuries, and we find ourselves in an era where beauty standards have made a 180-degree turn. These days, the watchword is clear: to be beautiful and Instagrammable, thighs must not touch.

The downside of this trend? Women whose thighs touch each other end up considering themselves fat.

WHAT A HUGE MISTAKE!

Thighs that touch are not a sign of overweight, but a question of morphology. Yes, you heard me right. It's your body shape that determines whether your thighs touch or not, not your weight!

And it's not the only false belief worth deconstructing:

Wide hips

How many times have we heard that wide hips necessarily mean excess weight? In reality, it's often a question of bone structure. Some people naturally have wider hips than others, just as some have wider shoulders. It's just another natural variation in the human body.

The flat stomach

The flat stomach has been elevated to the ideal of beauty, but many women have a small belly even if they are in excellent health and shape. This may be due to the position of internal organs, genetics or simply to the natural distribution of body fat.

Firm arms

The idea that firm arms are a sign of perfect fitness is another myth. Arm skin can be looser due to genetics or weight loss, and this in no way diminishes a person's strength or health.

 

At Nideco, we believe in setting the record straight and leaving each other alone.

We believe in beauty without taboos, inclusive beauty that celebrates every body type.

Because true beauty lies in authenticity and self-love. 💖

To participate in the conversations and benefit from all the advantages of the Nidéco community, you must be registered on Nidéco.
You can sign up right below (and if you already have an account, it's this way to connect!).

We are the cosmetics brand that will never do anything without you

Nideco - Natural cosmetics

👋 CO-CREATION 👋

It is time to give the power back to those who use cosmetics: you!

So we did that! For you, we have created the cosmetic co-creation model: a unique concept that revolutionises the historical model of cosmetics that you already know. The concept: you tell us what you need, what is missing in current products. Then we co-create with you, and the whole community, this product that will finally meet your needs.

It's about time!

Nideco - Co creation cosmetique

🌱 CLEAN BEAUTY 🌱

Just because we are breaking the rules doesn't mean we can't be gentle (for your skin) 💛 We only have clean formulas and that's what matters.

We start from your needs and find the best possible formula and choose the right active natural ingredients: there are only a few but they are all rigorously selected. The formula is clean, without harmful or controversial ingredients and with a minimum of 95% natural ingredients.

Nideco - Cleab Beauty

💛 BLOOM 💛

Beyond cosmetics, our mission is to share the values that mean a lot to us: accepting ourselves as we are, learning to love ourselves, saying no to beauty standards and other preconceived ideas, shed light on taboo subjects, defending the freedoms of everyone…

And we want to do it with you, we want to talk with you, to exchange with you, to understand you and give you some good mood in your daily life.

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