Bye Bye - A COEUR OUVERT #39

Can you smell it? The spring breeze is showing its face.

The one that makes us want to change everything, tidy everything up, clean everything... Yes, it's time for spring cleaning!

At Nidéco, we love this time of year. Why do we love it?

Because beyond the simple act of dusting off our shelves and sorting out our closets, it's a bit like cleaning up our lives, you see?

So let's grab the rags, the magic products (and, above all, the lively music) and get on with the adventure.

Gone are the old sweaters we haven't worn for 3 years, the out-of-date cream samples and the papers that have been piling up since the dawn of time. We're getting rid of everything we no longer need.

Yes, even that thing you keep every year "just in case."

And you know what the best part is?

It's this feeling of lightness that follows a good sort!

So this spring, we're treating ourselves to a breath of fresh air.

We get rid of old things, and make room for new adventures, new projects and new encounters. We free ourselves of everything that clutters us, both physically and mentally. And we're back!

On that note, I'm off to get my rag, crank up my best Beyoncé music and get on with it - I've got a lot of work to do!

See you soon for new Nidéco adventures 🌞

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Back to the mag

We are the cosmetics brand that will never do anything without you

👋 CO-CREATION 👋

It is time to give the power back to those who use cosmetics: you!

So we did that! For you, we have created the cosmetic co-creation model: a unique concept that revolutionises the historical model of cosmetics that you already know. The concept: you tell us what you need, what is missing in current products. Then we co-create with you, and the whole community, this product that will finally meet your needs.

It's about time!

🌱 CLEAN BEAUTY 🌱

Just because we are breaking the rules doesn't mean we can't be gentle (for your skin) 💛 We only have clean formulas and that's what matters.

We start from your needs and find the best possible formula and choose the right active natural ingredients: there are only a few but they are all rigorously selected. The formula is clean, without harmful or controversial ingredients and with a minimum of 95% natural ingredients.

💛 BLOOM 💛

Beyond cosmetics, our mission is to share the values that mean a lot to us: accepting ourselves as we are, learning to love ourselves, saying no to beauty standards and other preconceived ideas, shed light on taboo subjects, defending the freedoms of everyone…

And we want to do it with you, we want to talk with you, to exchange with you, to understand you and give you some good mood in your daily life.