Book shaming - Bloom #9

THIS IS IT! YOUR SUITCASE IS READY!

Everything is there: your 15 bathing suits ("because you never know"), the good old Kodak for vacation pictures to hang on the fridge, the wolf for the eyes to sleep in the plane despite the cries of the neighbor's baby on the window side, your bag of clean beauty cosmetics (hehe) to pamper your skin before and after the sun.

Ah, and the books! You almost forgot the books! Here they are. Ziiiiiip. That's it, the suitcase is closed! YESSSSSS!

After a little dance of joy for a great pre-departure victory, you call your best friend to celebrate, and then in the conversation, you slip in the name of the novels you took with you.

And there, good old reflex on her part or completely voluntary remark: "haha yeah the good beach reading for chicks what! Uh... but what is this book shaming out of nowhere Beauty?

Let's stop your BFF right now: reading, even at the beach, is a moment for oneself, a reading for oneself, a moment of disconnection and personal imagination, whether it's a Gallimard or a book unearthed from the closet.

No shame in that, quite the opposite 💛 Come on, on those good words, good reading Beauty!

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It is time to give the power back to those who use cosmetics: you!

So we did that! For you, we have created the cosmetic co-creation model: a unique concept that revolutionises the historical model of cosmetics that you already know. The concept: you tell us what you need, what is missing in current products. Then we co-create with you, and the whole community, this product that will finally meet your needs.

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