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Bloom #18 No Rules

Bloom #18 No Rules
Comfortably seated on the bench of your favorite café, you interrupt your quasi-sacred Sunday extra shot latte ritual by letting your ear wander towards the tables next to you.
Because right next door, it's all about sex. Hands warmed by a still hot mug, you savor.

Your two neighbors, obviously in a relationship, wonder:
- "But you, how many times a week do you do it? No, because I don't know if I'm normal lol".
- "Well, I don't know. It depends. I would say 2 times on average. I admit that sometimes I don't feel like it, I'm tired and lazy, but I end up finding the motivation haha". Ouch. You burned your tongue.
Putting aside your coffee, you give way to your thoughts: what does it mean to be normal when it comes to sex? A minimum of sex at the risk of forcing yourself? But what if you don't feel like it?

The clock is ticking. You are late. Your only option is the subway.
On the platform you come across a Tinder ad with its big #singlenotsorry impossible to miss.

The speech is clearly displayed here: it is not because you are single that you have to be sorry. You do what you want and you don't have to answer to anyone.
You like the idea because it can be read both ways: sleeping as you want, that means with several people as well as none, if you don't want to.

Single, in couple or without real sexual desire, we just want to tell you that there are no rules, except that it is you who decides.

Sex is not something to be practiced to please someone. It never is.
Just because you don't always feel like it doesn't mean you should feel bad or frigid or abnormal. It never does.
Single, you don't have to have a blast every night to enjoy. You never do.

Your body, your choice. Always.
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It is time to give the power back to those who use cosmetics: you!

So we did that! For you, we have created the cosmetic co-creation model: a unique concept that revolutionises the historical model of cosmetics that you already know. The concept: you tell us what you need, what is missing in current products. Then we co-create with you, and the whole community, this product that will finally meet your needs.

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Just because we are breaking the rules doesn't mean we can't be gentle (for your skin) 💛 We only have clean formulas and that's what matters.

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Beyond cosmetics, our mission is to share the values that mean a lot to us: accepting ourselves as we are, learning to love ourselves, saying no to beauty standards and other preconceived ideas, shed light on taboo subjects, defending the freedoms of everyone…

And we want to do it with you, we want to talk with you, to exchange with you, to understand you and give you some good mood in your daily life.

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