I am not enough

I am not beautiful enough,
I'm not smiling enough,
I'm not tall enough,
I'm not funny enough,
I'm not athletic enough,
I am not natural enough,
I'm not thin enough,
I am not spontaneous enough,
I am not enterprising enough,
I'm not stylish enough,
I'm not demonstrative enough,
I am not healthy enough,
I'm not creative enough,
I'm not a good listener,
I'm not friendly enough,
I'm not stubborn enough,
I'm not proud enough,
I'm not fat enough,
I'm not smooth enough,
I'm not curly enough,
I'm not talented enough,
I am not dynamic enough,
I'm not me enough.
Now reread this text, keeping only the positive.

Don't look for what you are missing, look at what you are (you'll see, it changes everything)!

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We are the cosmetics brand that will never do anything without you

👋 CO-CREATION 👋

It is time to give the power back to those who use cosmetics: you!

So we did that! For you, we have created the cosmetic co-creation model: a unique concept that revolutionises the historical model of cosmetics that you already know. The concept: you tell us what you need, what is missing in current products. Then we co-create with you, and the whole community, this product that will finally meet your needs.

It's about time!

🌱 CLEAN BEAUTY 🌱

Just because we are breaking the rules doesn't mean we can't be gentle (for your skin) 💛 We only have clean formulas and that's what matters.

We start from your needs and find the best possible formula and choose the right active natural ingredients: there are only a few but they are all rigorously selected. The formula is clean, without harmful or controversial ingredients and with a minimum of 95% natural ingredients.

💛 BLOOM 💛

Beyond cosmetics, our mission is to share the values that mean a lot to us: accepting ourselves as we are, learning to love ourselves, saying no to beauty standards and other preconceived ideas, shed light on taboo subjects, defending the freedoms of everyone…

And we want to do it with you, we want to talk with you, to exchange with you, to understand you and give you some good mood in your daily life.