YOUR hairs

Among the favorite injunctions of our society, having a smooth, soft and hairless skin, when you are a woman, is certainly in the top 3.

On the lips, legs, under the arms, on the bikini line ....

We should take everything off and this, to show that we are a woman "who takes care of herself".
But no! Having hair is not a shame, nor a lack of hygiene and even less a lack of femininity.

So, one can very well dislike it, beyond the social pressure, simply because it is a personal preference.

But the opposite is also true: Having hair is a choice, which often allows you to assert yourself, to reconnect with your body, to take full possession of it and to assume yourself even more. And that should only be our concern!
The judgement of others is not always obvious, but let's face it, hair is normal!

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We are the cosmetics brand that will never do anything without you

👋 CO-CREATION 👋

It is time to give the power back to those who use cosmetics: you!

So we did that! For you, we have created the cosmetic co-creation model: a unique concept that revolutionises the historical model of cosmetics that you already know. The concept: you tell us what you need, what is missing in current products. Then we co-create with you, and the whole community, this product that will finally meet your needs.

It's about time!

🌱 CLEAN BEAUTY 🌱

Just because we are breaking the rules doesn't mean we can't be gentle (for your skin) 💛 We only have clean formulas and that's what matters.

We start from your needs and find the best possible formula and choose the right active natural ingredients: there are only a few but they are all rigorously selected. The formula is clean, without harmful or controversial ingredients and with a minimum of 95% natural ingredients.

💛 BLOOM 💛

Beyond cosmetics, our mission is to share the values that mean a lot to us: accepting ourselves as we are, learning to love ourselves, saying no to beauty standards and other preconceived ideas, shed light on taboo subjects, defending the freedoms of everyone…

And we want to do it with you, we want to talk with you, to exchange with you, to understand you and give you some good mood in your daily life.