Imperfect

What if we started by accepting that we don't always succeed?

Wanting to do well is good, of course, but sometimes you can't and that's okay.

We have the right to be wrong (Mayday, Mayday!)

We always have compassion for those around us, but rarely for ourselves. And it is good to remember that everyone has the right to make mistakes, starting with oneself.

We take the height (Jack, we fly!)

We try to take a step back to evaluate our failures and understand, if necessary, how we got there and what made us face this or that situation.

We ask ourselves the right questions (Can you repeat, please?)

We don't forget that the pressure we put on ourselves often comes from the outside: various injunctions, mental load... all this must also be taken into account when everything seems unattainable:

Do I really need to achieve this goal, for myself, or is it to please others (by forgetting myself)?

🌟 Little memo: you're already doing a lot and you're doing it the best you can.

What if we started by remembering all the things we have already accomplished and can be proud of?

I'm a survivor

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We are the cosmetics brand that will never do anything without you

👋 CO-CREATION 👋

It is time to give the power back to those who use cosmetics: you!

So we did that! For you, we have created the cosmetic co-creation model: a unique concept that revolutionises the historical model of cosmetics that you already know. The concept: you tell us what you need, what is missing in current products. Then we co-create with you, and the whole community, this product that will finally meet your needs.

It's about time!

🌱 CLEAN BEAUTY 🌱

Just because we are breaking the rules doesn't mean we can't be gentle (for your skin) 💛 We only have clean formulas and that's what matters.

We start from your needs and find the best possible formula and choose the right active natural ingredients: there are only a few but they are all rigorously selected. The formula is clean, without harmful or controversial ingredients and with a minimum of 95% natural ingredients.

💛 BLOOM 💛

Beyond cosmetics, our mission is to share the values that mean a lot to us: accepting ourselves as we are, learning to love ourselves, saying no to beauty standards and other preconceived ideas, shed light on taboo subjects, defending the freedoms of everyone…

And we want to do it with you, we want to talk with you, to exchange with you, to understand you and give you some good mood in your daily life.