Me & I - Bloom #2

Too beautiful this sunbeam which transpierces your tiles...

Especially on your hair! That's all it took: you grab your phone, put it in selfie mode and go.

Then follows a farandole of self-portraits (normal at the same time: it's not every day that you find yourself beautiful, you have to be able to keep a trace of it)! Well, you know what, beauty? YOU ARE DOING WELL!

We are convinced: the selfie is a very good tool for self-confidence. "Uh... Seriously Nided?!" Seriously, indeed!

Being confronted daily with your face is a great way to accept your physique! And it's also a nice way to take control: you decide what you want to show, how you want to show it and when(#safeplace).

So stop the Beauty guilt! 3,2,1... Cheeeeeese!

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Other Magazine articles / Intimacy exposed

You're in the right place to find cosmetic tips, clean beauty info and all our news.

It's time to speak out about what really matters: life, the real thing!

Summer essentials - A COEUR OUVERT #41

Summer is here (well, when it decides to show its face for good) and we all know what that means: vacations, sunshine and, above all, packing!

Beyond false beliefs - A COEUR OUVERT #40

We've had enough of the misconceptions surrounding our bodies. So today, we're setting the record straight.

Bye Bye - A COEUR OUVERT #39

Can you smell it? The spring breeze is showing its face.

Hypersensitivity - A COEUR OUVERT #38

Have you ever heard of hypersensitivity?

Let's glow - A COEUR OUVERT #37

What is it? Is it Blue Monday?

Le festin de Kelly - Professional confidence

I've tried several times to join forces so that I'm no longer alone on a ship. Because sometimes it's very complicated.

Valentine's feast - Appointments with the shrink

Valentine breaks the silence and sincerely shares her journey to mental well-being.

Le festin de Margaux - Mental health

How to give birth, how to breastfeed, how to share the workload...

Back to the mag

We are the cosmetics brand that will never do anything without you

👋 CO-CREATION 👋

It is time to give the power back to those who use cosmetics: you!

So we did that! For you, we have created the cosmetic co-creation model: a unique concept that revolutionises the historical model of cosmetics that you already know. The concept: you tell us what you need, what is missing in current products. Then we co-create with you, and the whole community, this product that will finally meet your needs.

It's about time!

🌱 CLEAN BEAUTY 🌱

Just because we are breaking the rules doesn't mean we can't be gentle (for your skin) 💛 We only have clean formulas and that's what matters.

We start from your needs and find the best possible formula and choose the right active natural ingredients: there are only a few but they are all rigorously selected. The formula is clean, without harmful or controversial ingredients and with a minimum of 95% natural ingredients.

💛 BLOOM 💛

Beyond cosmetics, our mission is to share the values that mean a lot to us: accepting ourselves as we are, learning to love ourselves, saying no to beauty standards and other preconceived ideas, shed light on taboo subjects, defending the freedoms of everyone…

And we want to do it with you, we want to talk with you, to exchange with you, to understand you and give you some good mood in your daily life.