I'm bored! Bloom #20

For a few weeks now, we have been experiencing something unprecedented, something never seen before, which marks history and digs the concave shape of our sofa with the trace of our buttocks.

The more positive among us didn't let it get us down easily by saying a firm no to the blues: Skype drinks to say hi to buddies, post-lunch calls to grandma to talk about the good weather, a sweat session on Instagram with a string of video lessons, and a plethora of occupations that all ultimately have one goal: to keep us busy.

Today the trend is to escape from boredom. That big E with two horns that scares us so much.

This virus from within.

So rather than continue to inundate you with ideas to pass the time, we're taking things in stride by reminding you to embrace the time.

Don't read, don't watch a series, don't clean, don't take out the mandala you've never opened since it was given to you to try a coloring adventure, don't write, don't change the joints in your shower, don't sand the floor, don't pretend you're Cyril Lignac, don't shop, don't run, don't get busy. At least not right away.
Try, if only for a moment, to accept that you are bored. Be bored! Lie down on your bed, or on your couch, and close your eyes. Or open your eyes wide and look out the window and see what the outside world has to offer.

In a daily life all connected king of over-solicitation, we are not used to be with our thoughts. This is a great opportunity to explore our creativity!

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We are the cosmetics brand that will never do anything without you

👋 CO-CREATION 👋

It is time to give the power back to those who use cosmetics: you!

So we did that! For you, we have created the cosmetic co-creation model: a unique concept that revolutionises the historical model of cosmetics that you already know. The concept: you tell us what you need, what is missing in current products. Then we co-create with you, and the whole community, this product that will finally meet your needs.

It's about time!

🌱 CLEAN BEAUTY 🌱

Just because we are breaking the rules doesn't mean we can't be gentle (for your skin) 💛 We only have clean formulas and that's what matters.

We start from your needs and find the best possible formula and choose the right active natural ingredients: there are only a few but they are all rigorously selected. The formula is clean, without harmful or controversial ingredients and with a minimum of 95% natural ingredients.

💛 BLOOM 💛

Beyond cosmetics, our mission is to share the values that mean a lot to us: accepting ourselves as we are, learning to love ourselves, saying no to beauty standards and other preconceived ideas, shed light on taboo subjects, defending the freedoms of everyone…

And we want to do it with you, we want to talk with you, to exchange with you, to understand you and give you some good mood in your daily life.

I'm bored! Bloom #20