Deeply cleanse your skin

It is the eternal problem: to want a skin ultra clean and without imperfections, we tend to turn to cleansers "ultra powerful", "ultra effective", in short "ultra"!

Why ultra-powerful products are not the solution for ultra-clean skin

The problem is however important: these products are often too aggressive for the skin; they dry it out and disturb its ph.

Result: the skin tries to compensate and produces even more sebum.

For daily use, you should use a gentle, sulfate-free cleanser.

In developing Clean that face, we co-created with Valentine the gentle cleansing cream that purifies skin and blemishes without harming the skin.

Thank you lavender and aloe vera!

Clean that face

€18

Anti-imperfection cleansing cream

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Back to the mag

We are the cosmetics brand that will never do anything without you

👋 CO-CREATION 👋

It is time to give the power back to those who use cosmetics: you!

So we did that! For you, we have created the cosmetic co-creation model: a unique concept that revolutionises the historical model of cosmetics that you already know. The concept: you tell us what you need, what is missing in current products. Then we co-create with you, and the whole community, this product that will finally meet your needs.

It's about time!

🌱 CLEAN BEAUTY 🌱

Just because we are breaking the rules doesn't mean we can't be gentle (for your skin) 💛 We only have clean formulas and that's what matters.

We start from your needs and find the best possible formula and choose the right active natural ingredients: there are only a few but they are all rigorously selected. The formula is clean, without harmful or controversial ingredients and with a minimum of 95% natural ingredients.

💛 BLOOM 💛

Beyond cosmetics, our mission is to share the values that mean a lot to us: accepting ourselves as we are, learning to love ourselves, saying no to beauty standards and other preconceived ideas, shed light on taboo subjects, defending the freedoms of everyone…

And we want to do it with you, we want to talk with you, to exchange with you, to understand you and give you some good mood in your daily life.