What's in South Beauty?

We decipher together the INCI list of South beauty, our intimate care soothing and protective.

For an ultra-sensory texture:

Purified water to bind the ingredients.

Glycerin, a moisturizer of natural origin.

Corn starch, also known as "Zea mays starch

Pentylene glycol, which is a moisturizer derived from corn.

Xanthan gum, a gelling agent derived from biotechnology.

To have an effective product, our formula contains ultra concentrated active ingredients:

Polymnia sonchifolia root juice, also known as vegetable honey, is rich in inulin, vitamins, minerals and β-fructooligosaccharides, pre-biotics thatpromote the growth of probioticbacteria.

Sodium hyaluronate, or better known as hyaluronic acid, here of natural origin. It has moisturizing and soothing properties and also brings elasticity to the skin while participating in cell renewal.

Alpha-glucan oligosaccharide, prebiotics based on sugar, they participate in thebalance of the microbiome and contribute to fortify the flora.

Lactobacillus, probiotic known to acidify the environment and be a natural anti-infectious. It participates in strengthening the microbiome of the skin

Finally, for the conservation, we must put "preservatives", absolutely necessary to guarantee the harmlessness of the formula.

Maltodextrin, a stabilizer

Sodium benzoate, a synthetic preservative authorized in BIO

Citric acid, a stabilizer and pH adjuster.

And the result?
✅ A 99% natural formula

🙌🏻 Gynecologically tested

🌿 Vegan

🟢 Excellent 100/100 on Yuka

South Beauty

€27

Soothing & protective intimate care

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Back to the mag

We are the cosmetics brand that will never do anything without you

👋 CO-CREATION 👋

It is time to give the power back to those who use cosmetics: you!

So we did that! For you, we have created the cosmetic co-creation model: a unique concept that revolutionises the historical model of cosmetics that you already know. The concept: you tell us what you need, what is missing in current products. Then we co-create with you, and the whole community, this product that will finally meet your needs.

It's about time!

🌱 CLEAN BEAUTY 🌱

Just because we are breaking the rules doesn't mean we can't be gentle (for your skin) 💛 We only have clean formulas and that's what matters.

We start from your needs and find the best possible formula and choose the right active natural ingredients: there are only a few but they are all rigorously selected. The formula is clean, without harmful or controversial ingredients and with a minimum of 95% natural ingredients.

💛 BLOOM 💛

Beyond cosmetics, our mission is to share the values that mean a lot to us: accepting ourselves as we are, learning to love ourselves, saying no to beauty standards and other preconceived ideas, shed light on taboo subjects, defending the freedoms of everyone…

And we want to do it with you, we want to talk with you, to exchange with you, to understand you and give you some good mood in your daily life.