Why is it essential to prepare your skin before applying makeup?

To keep a beautiful skin for a long time, there is a gesture that is essential and yet, we tend to forget it or not to focus on it: prepare our skin before applying makeup.

Prepare your skin before applying makeup: why?

Some of us (yes, yes, admit it) want to save time in the bathroom in the morning and start a makeup session as soon as we eat breakfast. We say stop! You've got it all wrong: the time you save this morning will be lost the next day trying to make up for the damage done to your skin. You must not skip an essential step before applying makeup: preparing your skin. A make-up on an unprepared skin is a guaranteed disaster: tightness, redness, visible pores, shine, blackheads and other pleasures. Therefore, the skin must be properly cleansed to avoid adding a layer of makeup on top of the previous one and thus risk suffocating the skin. And it must necessarily be moisturized so that it does not dry out. Come on, let's review the basics!

How to prepare your skin before applying makeup?

Of course, we start by cleansing our skin well. If you have properly removed your makeup the night before, a spritz of thermal spring water may be enough. Otherwise, you can clean your skin with a gentle product that will rid the epidermis of impurities such as pollution, perspiration and makeup residue. Even better: you can also use Clean that faceYou can also use a gentle skin care product that not only cleanses, but also purifies, repairs and balances the epidermis, while stimulating cell renewal.

We're not stopping there: skin now needs its daily dose of hydration. Because hydrated skin is skin that stays beautiful, supple, luminous and healthy longer. You draw your day cream All I need to moisturize and protect your skin from external aggressions. Your skin is now ready to be made up!

Clean that face

€17,90 ~~€22~~

Anti-imperfection cleansing cream

All I Need

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Anti-pollution protective day care

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We are the cosmetics brand that will never do anything without you

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It is time to give the power back to those who use cosmetics: you!

So we did that! For you, we have created the cosmetic co-creation model: a unique concept that revolutionises the historical model of cosmetics that you already know. The concept: you tell us what you need, what is missing in current products. Then we co-create with you, and the whole community, this product that will finally meet your needs.

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Just because we are breaking the rules doesn't mean we can't be gentle (for your skin) 💛 We only have clean formulas and that's what matters.

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Beyond cosmetics, our mission is to share the values that mean a lot to us: accepting ourselves as we are, learning to love ourselves, saying no to beauty standards and other preconceived ideas, shed light on taboo subjects, defending the freedoms of everyone…

And we want to do it with you, we want to talk with you, to exchange with you, to understand you and give you some good mood in your daily life.