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18-HOUR DISPATCH - FREE DELIVERY ON ORDERS OVER €60 - TWO FREE BESTSELLERS ON ORDERS OVER €90 AND €130
18-HOUR DISPATCH - FREE DELIVERY ON ORDERS OVER €60 - TWO FREE BESTSELLERS ON ORDERS OVER €90 AND €130
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Your feedback on You're so curly, Arnaud's restructuring curl care mist

Your feedback on You're so curly, Arnaud's restructuring curl care mist

 

200 people with curly manes had the chance to beta-test the first version of the formula of You're so curly, our restructuring care in mist to take care of curls thought by Arnaud @justgimb .

Thanks to their feedback, we were able to determine what needed to be reworked in the lab so that the final version would perfectly match the needs of those who share Arnaud's need: a clean curl care product with no cardboard effect and no greasy effect!

👉Sothese returns? 🤔

✅ 92% liked the fluidity of the texture (vs. normally richer, heavier skincare products)

✅ 75% preferred to use it on wet hair

✅ 70% validated the "no cardboard effect" and "no fat effect"🔥

 

As for the rendering on the hair once dry, you found them :

✅ + soft & shiny

✅ + sheathed

✅ + structured

 

Our goal 🚀 with this care: no cardboard effect, no weighing down and no greasing

👉 Goal ACHIEVED we are super happy 👊🏼

 

 

 

 

 

What's next ?

Huge success already 💥 the texture is validated!

In order to offer you the care that best meets your needs, we went to get feedback from curly and wavy manes who, like Arnaud, our beloved co-creator, had some suggestions for improvement:

 

🔥 we will adjust the formulation by adding an active ingredient aiming at a more efficient anti-frizz action and a better hold throughout the day always without greasy or cardboard effect of course!

🌸 we will also rework the scent, explore other avenues and concentrate it further so that it is more persistent on dry hair

👉 So the formula goes back to the lab !

See you soon,

 

 

We couldn't leave without showing you all the love we get every time ♥️

 

"I LOVED it!!! The smell is perfect, the feel light!!! I can't wait to be able to buy it. The spray is a great idea. Kudos to you!!!" Marie

 

"Thank you for choosing me as a tester it was a pleasure 😉 see you soon " Amandine

 

"100% for the side: does not grease or weigh down! Thanks and congrats Nide.co!" Roxane

 

"Thank you for your trust" Emeline

 

THANK YOU 🔥

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So we did that! For you, we have created the cosmetic co-creation model: a unique concept that revolutionises the historical model of cosmetics that you already know. The concept: you tell us what you need, what is missing in current products. Then we co-create with you, and the whole community, this product that will finally meet your needs.

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