Launch of our intimate care South Beauty

We're thrilled to announce the launch of South beauty, our intimate soothing and protective skincare product co-created with Laura, founder of the insta account @mydearvagina
Laura celebrates the female gender through creative staging. And just so happens, she had a great idea!

🌿 99% natural ingredients / excellent on Yuka / gynecologically tested
A gentle triple-action formula that moisturizes, soothes and protects the intimate area with a cocktail of pre and probiotics. The probiotics strengthen the skin's microbiome (the good bacteria that protect our bodies) and relieve irritation, and the prebiotics rebalance the microbiome and fortify the flora.

💛 Cool, right? 💛 In addition to being a soother and moisturizer, South Beauty can also be applied before and after sex.

South Beauty

€23,90 ~~€28~~

Soothing & protective intimate care

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We are the cosmetics brand that will never do anything without you

👋 CO-CREATION 👋

It is time to give the power back to those who use cosmetics: you!

So we did that! For you, we have created the cosmetic co-creation model: a unique concept that revolutionises the historical model of cosmetics that you already know. The concept: you tell us what you need, what is missing in current products. Then we co-create with you, and the whole community, this product that will finally meet your needs.

It's about time!

🌱 CLEAN BEAUTY 🌱

Just because we are breaking the rules doesn't mean we can't be gentle (for your skin) 💛 We only have clean formulas and that's what matters.

We start from your needs and find the best possible formula and choose the right active natural ingredients: there are only a few but they are all rigorously selected. The formula is clean, without harmful or controversial ingredients and with a minimum of 95% natural ingredients.

💛 BLOOM 💛

Beyond cosmetics, our mission is to share the values that mean a lot to us: accepting ourselves as we are, learning to love ourselves, saying no to beauty standards and other preconceived ideas, shed light on taboo subjects, defending the freedoms of everyone…

And we want to do it with you, we want to talk with you, to exchange with you, to understand you and give you some good mood in your daily life.