Feedback from the 200 beta tests of No friction here !
That's it, the beta test of No Friction Here, the insulating and repairing anti-friction treatment thought by Laura, is over!
200 co-creators told us their feelings about this V1 of the formula. It is thanks to their feedback that we were able to determine what needed to be reworked in the lab.
👉 So that the final version perfectly matches the needs of those who share Laura's desire: an ultra-efficient care to immediately relieve, create a protective insulating layer and finally repair the skin weakened by friction.
So these returns? 🤔
✅ 97% found the application enjoyable
✅ 92% loved the innovative "whipped" cream texture that contrasts with very greasy, sticky textures that stain clothes
✅ 95% validated that it is fragrance free
✅ 75% liked the non-sticky finish
✅ 73% found that its texture did not stain clothing
As for the feeling and the effectiveness on the relieving, insulating & repairing aspect:
✅ 75% have seen the insulating effect
✅ 71% felt the soothing freshness effect
✅ 70% saw an improvement in the condition of their skin (vs. redness, heating, burning, pain)
What's next ?
👉 So the formula goes back to the lab !
👊🏼 Texture-wise, you have validated the non-greasy whipped cream texture, the fragrance-free💛 care.
In terms of efficiency, although the results are already very promising, we will push the research even further:
❄️ we will rework the composition of active ingredients so that the insulating effect lasts over time, resists perspiration (#challenge) and limits the number of daily applications.
🌸 also, we're going to look again at the "immediate soothing" aspect to improve relief upon application.
A small excerpt from your feedback 💛
"Texture really at the top, I rather used it to put under my chest (strong chest with irritation of the bra). Little peach effect. I really appreciated this product that I can't wait to use this summer with my dresses (no more cycling!!!) " maeva
"I found the texture really pleasant and different from other creams that are often too greasy.
"I really liked the texture which was nice, not greasy and dried quickly. The freshness effect was also pleasant. The aspect to improve according to me is the duration in El time, at the end of the day the protective film was no longer present and my thighs burned me. Otherwise great as all your products! ❤️ " sofia
"I found the product to be great as is, thank you for creating it!
"Honestly the product is very complete, and even exceeds my expectations. You have covered all the issues" samantha
"The protective effect does its job. The foam effect is very pleasant, it feels like applying a piece of cloud! What I liked is that the cream is not greasy and is very nourishing.
THANK YOU 🔥
