Our 4 future products in Beta Test!

Today is a big day, our 4 beta tests are off to the selected people! 🙌

In total, we are sending 200 envelopes to the beta testers containing the formula extracts of the 4 future products: And Action, Hair Yeah, I'm Not a Mermaid and our perfect cream!

The goal: to get as much feedback as possible to continue to perfect the formulas we've been working on for several months. Depending on the feedback, they will go back to the lab so that the final versions are perfect products 💛

😅Andaction: the regulating deodorant care thought by @anouk.tregan
👩🎤HairYeah: the anti-limescale shine hair care thought up by @estelle_ryma
🧜♀️ I'm not a mermaid: the repairing gel against the effects of limescale and chlorine thought up by @mrcdante_sarah
🌟The "perfect cream": we'll tell you more very soon about this project we're working on with a lot of you!

The 200 beta testers are selected by random draw receive a confirmation email! 😊 Stay tuned to try your luck again for the next beta tests in September 👊🏼

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In recent years, we've been extremely proud to be recognized, used and recommended by the medical community.

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Come and discover our intimate products on the Pemlab stand at Le Bon Marché in Paris

3 years we've been waiting for it! Here's No Friction here

🔥 It's here and your thighs will be thrilled 🔥

I'm a survivor returns in a more generous format

Bigger format, same price! Yes, yes, it's possible 😬

And action gets a makeover and becomes Rush hour!

It's official: our beloved "And Action" product gets a makeover and becomes "Rush Hour" ⚠️

Proud to support RKS

Adopted and integrated into their care protocols, nidéco is a partner of the RKS and is very proud to be recommended to their patients.

Upper chill in the Inès de la Fressange box

Super proud to see Upper Chill, our relaxing tiger jelly co-created with @kellybessiscan be selected by @inesdelafressangeofficial in its latest box! 🙌

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If you have curly, wavy, frizzy or frizzy hair ...
You're so curly, our double-action curl-enhancing treatment, will become your new best ally.

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We are the cosmetics brand that will never do anything without you

👋 CO-CREATION 👋

It is time to give the power back to those who use cosmetics: you!

So we did that! For you, we have created the cosmetic co-creation model: a unique concept that revolutionises the historical model of cosmetics that you already know. The concept: you tell us what you need, what is missing in current products. Then we co-create with you, and the whole community, this product that will finally meet your needs.

It's about time!

🌱 CLEAN BEAUTY 🌱

Just because we are breaking the rules doesn't mean we can't be gentle (for your skin) 💛 We only have clean formulas and that's what matters.

We start from your needs and find the best possible formula and choose the right active natural ingredients: there are only a few but they are all rigorously selected. The formula is clean, without harmful or controversial ingredients and with a minimum of 95% natural ingredients.

💛 BLOOM 💛

Beyond cosmetics, our mission is to share the values that mean a lot to us: accepting ourselves as we are, learning to love ourselves, saying no to beauty standards and other preconceived ideas, shed light on taboo subjects, defending the freedoms of everyone…

And we want to do it with you, we want to talk with you, to exchange with you, to understand you and give you some good mood in your daily life.